Our Story
A Simple Idea.
Bread & Butter was born in 2012 with a simple idea.
Good bread should be available and enjoyed by everyone.
What started as a single bakery in the heart of Ellerslie grew into something special. Bread & Butters founder Isabel Pasch turned an idea into a loyal following, a string of cafes and stores, and a solid reputation for artisan-quality European breads and pastries across Auckland.
For over a decade, Bread & Butter stood for craft, care, and bread that was worth every cent. Isa cemented the name Bread & Butter among the best.
Like many great businesses, however, COVID-19 brought an unexpected chapter. But the reputation, the recipes, and the passion for proper bread? Those never went anywhere.
Same Soul. Bigger Ambitions
In 2024, childhood friends Simon and Aidan reconnected with a shared purpose: to take the reins of Bread & Butter and help write its next chapter.
Their vision was simple but quietly radical:
Make artisan-quality food and make it genuinely affordable.
Not as a compromise, but as a commitment.
To back that vision with action, Simon and Aidan have made substantial investments into Bread & Butter's future, including a new purpose-built, state-of-the-art facility and a relentless focus on bringing every product in the range to world-class standards.
The awards have followed. So have the customers. Bread & Butter is proving, one bake at a time, that quality and price don't have to be mutually exclusive.
What hasn't changed is the promise at the heart of everything: quality, consistency, and fair pricing as the bedrock of every decision we make.
Isa's legacy, fourteen years in the making, has a very bright future.
Our Products
Our classic wheat sourdough baton is made with premium wheat flour and a 48-hour long natural fermentation for exceptional flavour, structure, and consistency. Stone baked for a crisp, golden crust and a light, even crumb, it delivers a clean sourdough tang with subtle sweetness and a refined finish. Recognised at the 2025 Artisan Awards, it’s a standout loaf designed for everyday eating, sandwiches, and toast at a consistently high standard.
Winner: Silver Award - NZ Artisan Awards 2025
Ingredients:
Wheat flour, Water, Vitamin (Folic acid), Sea Salt
Contains: gluten and wheat.
Our mixed grain sourdough batard is made with a blend of premium grains and seeds, naturally fermented over 48-hours for depth of flavour and a soft, open crumb. Stone baked for a rustic, golden crust, it delivers a nutty richness, gentle tang, and layered texture in every slice. Hearty yet balanced, it’s a wholesome sourdough designed for everyday eating, toast, and sandwiches.
Ingredients:
Wheat Flour, Water, Wholemeal Wheat Flour, Kibbled Rye, Sunflower Seeds, Sea salt, Linseed, White Sesame Seeds, Black Sesame Seeds, Vitamin (folic acid)
Contains: gluten, sesame and wheat
Our mixed grain sourdough baton is made with a blend of premium grains and seeds, naturally fermented over 48-hours for layered flavour and a lighter, more elongated crumb structure. Stone baked for a crisp, rustic crust and a clean, even slice, it delivers a gentle sourdough tang with nutty grain complexity throughout. Shaped for versatility, it’s a practical, flavourful loaf designed for sandwiches, toast, and everyday use.
Winner: Silver Award - NZ Artisan Awards 2025
Ingredients:
Wheat Flour, Water, Wholemeal Wheat Flour, Kibbled Rye, Sunflower Seeds, Sea Salt, Linseed, White Sesame Seeds, Black Sesame Seeds, Vitamin (folic acid)
Contains: gluten, sesame and wheat
Our wholemeal sourdough batard is made with long 48-hour natural fermentation for depth of flavour and a soft, open crumb. Stone-baked until the crust is deeply golden and rustic, it delivers a gentle tang, rich wheat character, and satisfying chew in every slice. Honest, hearty, and full of flavour, it’s a classic sourdough built for everyday eating.
Ingredients:
Wheat flour, Water, Wholemeal Wheat Flour, Oats, Vitamin (Folic acid), Sea Salt,
Contains: gluten and wheat.
This loaf is proof that wholemeal can be both wholesome and delicious. Baked fresh every day, our slice Wholemeal Sourdough delivers all the hearty, nutty flavour you’d expect from a true wholemeal loaf. Made with just flour, water, salt, and a full 48-hour fermentation, it’s rich, satisfying, and nourishing in every slice. Perfect for sandwiches, toast, or simply enjoyed warm with a spread of butter.
Winner: Silver Award - NZ Artisan Awards 2025
Ingredients:
Wheat flour, Water, Wholemeal Wheat Flour, Vitamin (Folic acid), Sea Salt
Contains: gluten and wheat.
Our classic kumera sourdough batard is made with naturally fermented dough and whole kumera — skins and all — for deep flavour, natural sweetness, and a soft, open crumb. Small pieces of kumera skin are baked throughout the loaf, adding texture and character while enhancing the eating experience in every slice. Stone baked for a rich golden crust and gentle chew, it’s a balanced, hearty sourdough full of warmth and depth.
Ingredients:
Wheat Flour, Water, Whole Kumera, Sugar, Sea Salt, Vitamin (folic acid)
Contains: gluten and wheat
Our ciabatta baton is made for a soft, light texture with an airy crumb and delicate chew throughout. Stone-baked for a thin, lightly golden crust, it delivers a clean flavour and pillowy interior that makes it perfect for sandwiches, dipping, or serving fresh at the table. Simple, versatile, and easy to eat, it’s a classic ciabatta designed for everyday use.
Ingredients:
Wheat Flour, Water, Semolina Fine, Canola oil, Fresh Yeast, Sea Salt, Wheat gluten, Malt Flour, Clean Improver (soy), Vitamin (Folic acid).
Contains: gluten, wheat and soy
Our classic butter croissant is made with laminated, full-butter pastry, carefully layered and folded for maximum flakiness and lightness. Baked until deeply golden and crisp on the outside, it breaks open to reveal a soft, airy interior with delicate, buttery layers throughout. Simple, refined, and made to be the perfect croissant. Rich, balanced, and unmistakably fresh-baked.
Ingredients:
Wheat Flour, Butter unsalted (milk), Water, Milk, Sugar, Eggs, Fresh Yeast, Wheat gluten, Seasalt, Malt Flour, Vitamin (Folic Acid)
Contains: gluten, milk, eggs, and wheat
Our ciabatta roll is baked for a thin, lightly golden crust and a soft, airy interior with a delicate chew. Its light texture and open crumb make it perfect for filled sandwiches, pressed paninis, or everyday lunch service. Simple, versatile, and easy to eat, it’s a classic ciabatta roll designed to let great ingredients shine.
Ingredients:
Wheat Flour, Water, Semolina Fine, Canola oil, Fresh Yeast, Sea Salt, Wheat gluten, Malt Flour, Clean Bun Improver (soy), Vitamin (Folic acid).
Contains: gluten, wheat and soy
Buttery, golden, and built for burgers. Our brioche bun is hand-crafted with quality, clean ingredients, including 100% NZ butter. They are soft, flavourful, and sturdy enough for even the most loaded builds.
Ingredients:
Wheat Flour, Water, Milk, Butter (milk), Eggs, Sugar, Fresh Yeast, Sea Salt, Clean Bun Improver (soy), Vitamin (folic acid)
Contains: milk, eggs, gluten, wheat and soy
Our classic basic burger bun is made with a soft dough for a light, tender crumb and a subtle “yummy” flavour. With a delicate golden crust, they are designed to hold their shape while staying soft and easy to bite through. Simple, reliable, and versatile, it’s the perfect everyday bun for burgers, sandwiches, and foodservice.
Ingredients:
Wheat Flour, Water, Canola oil, Sugar, Fresh Yeast, Sea Salt, Clean Bun Improver (soy), Vitamin (folic acid)
Contains: gluten, soy, and wheat.
Our soft bap is made for a light, fluffy texture, a tender crumb, and a delicate golden finish. Soft enough for easy eating while still holding its shape, it’s perfect for burgers, breakfast sandwiches, filled rolls, and everyday catering. Simple, reliable, and versatile, it’s a classic soft bread roll designed to suit almost anything.
Ingredients:
Wheat Flour, Water, Semolina Fine, Canola oil, Fresh Yeast, Sea Salt, Wheat Gluten, Malt Flour, Clean Bun Improver (soy), Vitamin (Folic acid).
Contains: gluten, wheat and soy
Our classic almond croissant is made with laminated, full-butter pastry, baked until golden, crisp, and deeply flaky. Filled and topped with rich almond frangipane, it’s finished with toasted almonds for a nutty, caramelised crunch. Buttery, indulgent, and perfectly balanced, this is a premium almond croissant made to stand out.
Ingredients:
Wheat Flour, Water, Milk, Butter (milk), Sugar, Eggs, Fresh Yeast, Wheat gluten, Seasalt, Malt Flour, Whole Ground Almond, Almonds blanched ground, Vitamin (Folic acid)), Almond sliced natural
Contains Almonds, Eggs, Gluten, Milk and Wheat.
Our apple Danish is made with laminated, full-butter pastry, baked until golden, crisp, and beautifully flaky. Filled with gently spiced apple that softens as it bakes, it brings warmth, natural sweetness, and a hint of acidity to every bite. Finished with a light glaze, it’s a comforting classic with a clean, balanced finish and rich, buttery layers throughout.
Ingredients:
Wheat Flour, Butter (milk), Diced apple, Milk, Sugar, Water, Brown Sugar, Eggs, Fresh Yeast, Cornflour, Wheat gluten, Custard powder, Seasalt, Malt Flour, Cinnamon, Vanilla Extract, Vitamin (Folic acid)
Contains: milk, gluten, eggs and wheat
Our traditional Portuguese tart has shatteringly crisp, full-butter pastry and a smooth, luscious custard set just right. Baked hot for a deeply caramelised top, it delivers the perfect balance of sweetness and slight bitterness in every bite. This classic pastéis de nata is rich, balanced, and crafted to stand as the best Portuguese tart you’ll find.
Ingredients:
Wheat Flour, Water, Milk, Sugar, Butter (milk), Egg Yolk, Vanilla paste, Cinnamon, Lemon, Seasalt, Canola Spray (Canola Oil, Emulsifier (322) (Soy))
Contains: milk, gluten, eggs, wheat, and soy
Our classic Pain au Raisin is made with laminated, full-butter pastry, wrapped around a smooth vanilla custard and plump, juicy raisins. Baked until golden and crisp on the outside, with soft, delicate layers within, it delivers the perfect balance of sweetness and texture. This traditional French pastry is rich, balanced, and crafted to stand out as a premium Pain au Raisin.
Ingredients:
Wheat Flour, Butter unsalted, Milk, Diced apple, Water, Raisins, Sugar, Eggs, Fresh Yeast, Custard powder, Egg Yolk, Wheat gluten, Cornflour, Seasalt, Malt Flour, Vanilla Extract
Contains: gluten, milk, eggs, and wheat
Our classic Pain au Chocolat is made with laminated, full-butter pastry wrapped around rich, dark chocolate batons. Baked until golden and crisp on the outside, with light, delicate layers within, it delivers the perfect balance of buttery pastry and deep chocolate flavour. This traditional French pastry is refined, satisfying, and crafted to stand out as a premium pain au chocolat.
Ingredients:
Wheat Flour, Butter unsalted, Chocolate Bar, Water, Milk, Sugar, Eggs, Fresh Yeast, Wheat gluten, Seasalt, Malt Flour, Vitamin (Folic Acid)
Contains: milk, soy, gluten, eggs, and wheat
Our classic ham and cheese pastry is made with laminated, full-butter pastry, layered with savoury ham and melted cheese. Baked until golden and crisp on the outside, with light, flaky layers within, it delivers a rich, balanced bite that’s both satisfying and full of flavour. A savoury pastry done properly, simple, indulgent, and made to stand out.
Ingredients:
Wheat Flour, Butter unsalted (milk), Cheese (milk), Ham, Water, Milk, Sugar, Eggs, Fresh Yeast, White Sesame Seeds, Black Sesame Seeds, Wheat gluten, Seasalt, Malt Flour, Vitamin (Folic Acid)
Contains: Sesame, Gluten, Milk, Eggs, Sulphur dioxide/sulphites and Wheat
A feta and spinach pastry made with laminated, full-butter pastry, filled with creamy feta and vibrant spinach. Baked until golden and crisp on the outside, with light, flaky layers within, it delivers a savoury, balanced bite with just the right amount of richness and freshness. A classic combination, done properly and built to stand out.
Ingredients:
Wheat Flour, Butter unsalted (milk), Spinach, Water, Milk, Feta (milk), Sugar, Fresh Onion, Eggs, Fresh Yeast, Seasalt, Wheat gluten, Balsamic Vinegar, Brown Sugar, Malt Flour, Cracked Black Pepper, Mustard seeds yellow, Rosemary dried, Chilli Flakes, Vitamin (Folic Acid)
Contains: gluten, milk, eggs, and wheat
A classic cinnamon roll made with soft, enriched dough, rolled with fragrant cinnamon sugar and baked until golden and tender. Finished with a smooth glaze that melts into every swirl, it delivers a warm, sweet spice and a soft, pillowy texture in every bite. Rich, comforting, and freshly baked. This is a cinnamon roll done properly.
Ingredients:
Wheat Flour, Butter unsalted (milk), Sugar, Water, Cinnamon, Caster Sugar, Eggs, Dry Yeast, Seasalt, Vitamin (folic acid)
Contains: eggs, milk, gluten and wheat
A boysenberry danish made with laminated, full-butter pastry, baked until golden, crisp, and delicately flaky. Filled with a bright, tangy boysenberry centre and finished with a light glaze, it balances sweet fruit intensity with rich, buttery layers. A classic Danish pastry, refined and vibrant, crafted for a perfect balance of freshness and indulgence.
Ingredients:
Wheat Flour, Butter unsalted (milk), Milk, Water, Boysenberry, Sugar, Icing sugar, Apricot Glaze, Eggs, Fresh Yeast, Custard powder, Egg, Cornflour, Wheat gluten, Seasalt, Malt Flour, Vanilla Extract, Vitamin (folic acid)
Contains: gluten, milk, eggs, and wheat
Be A Part Of Our Story
Fresh baked goods, made daily and delivered at a fair price.
We focus on consistency, quality, and doing simple things properly.
Reach out and let's find out if we're the right fit for you.


Our classic wheat sourdough batard is made with simple, high-quality wheat flour and a 48-hour long natural fermentation for depth of flavour and a light, open crumb. Stone baked for a deeply golden, crackly crust, it delivers a clean sourdough tang, subtle sweetness, and balanced chew in every slice. Timeless and versatile, it’s an everyday sourdough loaf built for toast, sandwiches, and sharing at the table.
Ingredients:
Wheat Flour, Water, Sea Salt, Vitamin (folic acid)
Contains: gluten and wheat